Gravie Rebrand

verbal identity strategy, tagline, brand voice development

What do you do when a health benefits company offers something that sounds too good to be true, but really is? You anticipate the customer’s skepticism and go for it.

In partnership with brand strategy firm, Creative Jordan, I led the messaging for this health benefits innovator’s full rebrand. I developed the tagline, brand narrative, verbal identity, and subsequent copy that gets to the heart of this brand: it’s actually just better benefits, no asterisk required.