Meet Mo.

Panting, drooling, vomiting, whining—plenty of people see the signs of motion sickness every time they take their dogs for a ride, but they often chalk it up to anxiety. With competition from new generics and off-label use of human OTCs, it was up to us to create brand awareness by owning the conversation about canine motion sickness. And it all started with a little guy named, “Mo.”